0 to Traction. Traction to Takeoff.
- Jenny Pollock
- May 11
- 2 min read
Updated: May 24

The Startup Journey—Powered by Clarity, Not Chaos
Building a startup is a wild ride. One moment you’re in build mode—heads down, shaping the product. The next, you’re trying to figure out how to get users, feedback, and funding—all while staying sane.
At Luminizing Growth, we help founders navigate the two most critical stages of growth: getting traction and scaling takeoff.
Stage One: Zero to Traction
You’ve got a product, maybe a prototype, maybe a few early users. Now what?
This is where most startups stall—not because the product isn’t good, but because the go-to-market (GTM) motion isn’t clear.
We help you:
Define your Ideal Customer Profile (ICP)
Craft messaging that lands and sticks
Build GTM strategies that generate momentum
Launch with confidence, clarity, and consistency
And we don’t stop at the plan. We help you execute it—so you can move from theory to traction, faster.
Stage Two: Traction to Takeoff
You’ve found signs of life. Now it’s time to scale it.
But traction without direction can turn into chaos. That’s where strategic growth leadership makes all the difference.
We bring:
Fractional CMO leadership to guide the roadmap
Funnel optimization to turn attention into revenue
Founder-led brand support to amplify what’s working
Data-informed decisions to accelerate what’s next
With the right structure, voice, and velocity—this is where startups soar.
Your Growth, Illuminated.
We’re not just here to advise. We embed with your team, co-build alongside you, and light up the path from MVP to market leader.
Luminizing Growth offers:
✨ Fractional CMO Services
🎯 Go-to-Market Strategy
💬 1:1 Founder Coaching
🤝 Female Founder Cohorts
Every founder deserves a clear path to scale.We’re here to help you grow what matters—strategically, powerfully, and together.
👉 Let’s go from spark to spotlight: Start here

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