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0 to Traction. Traction to Takeoff.

  • Writer: Jenny Pollock
    Jenny Pollock
  • May 11
  • 2 min read

Updated: May 24


Golden upward arrow on black background. Text: "From 0 to Traction. From Traction to Takeoff." Motivational and optimistic mood.
The Startup Journey—Powered by Clarity, Not Chaos

Building a startup is a wild ride. One moment you’re in build mode—heads down, shaping the product. The next, you’re trying to figure out how to get users, feedback, and funding—all while staying sane.

At Luminizing Growth, we help founders navigate the two most critical stages of growth: getting traction and scaling takeoff.

Stage One: Zero to Traction

You’ve got a product, maybe a prototype, maybe a few early users. Now what?

This is where most startups stall—not because the product isn’t good, but because the go-to-market (GTM) motion isn’t clear.

We help you:

  • Define your Ideal Customer Profile (ICP)

  • Craft messaging that lands and sticks

  • Build GTM strategies that generate momentum

  • Launch with confidence, clarity, and consistency


And we don’t stop at the plan. We help you execute it—so you can move from theory to traction, faster.


Stage Two: Traction to Takeoff

You’ve found signs of life. Now it’s time to scale it.

But traction without direction can turn into chaos. That’s where strategic growth leadership makes all the difference.


We bring:

  • Fractional CMO leadership to guide the roadmap

  • Funnel optimization to turn attention into revenue

  • Founder-led brand support to amplify what’s working

  • Data-informed decisions to accelerate what’s next


With the right structure, voice, and velocity—this is where startups soar.


Your Growth, Illuminated.

We’re not just here to advise. We embed with your team, co-build alongside you, and light up the path from MVP to market leader.


Luminizing Growth offers:

Fractional CMO Services 🎯 Go-to-Market Strategy 💬 1:1 Founder Coaching 🤝 Female Founder Cohorts

Every founder deserves a clear path to scale.We’re here to help you grow what matters—strategically, powerfully, and together.

👉 Let’s go from spark to spotlight: Start here

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